Joanne Guiraud, a Swiss jewelry designer based in Brussels, is forging her artistic and creative path with an unwavering passion for aesthetics and design. Her beginnings in art direction and visual communication in Geneva set the stage for a flourishing career that led her to London, where she collaborated with various art, fashion, and design magazines.
Throughout her journey, Joanne discovered her true passion for jewelry design and making. Driven by the desire to bring her ideas to life and share her creative universe, she pursued a Master's degree at the Royal College in London, mastering the technical and conceptual skills that would shape her future as a jewelry designer.
In 2020, Joanne materialized her aspirations by launching her own jewelry brand, JG STUDIO. Her unique artistic vision and technical skill quickly captured attention, opening doors for her as a consultant for independent brands and as a speaker in fashion and design schools.
Joanne Guiraud distinguished herself as a finalist in prestigious competitions in Switzerland, Italy, France, and England. Her creations are featured in renowned magazines such as ID, Marie Claire, Vanity Fair, and worn by international artists, enhancing her reputation and visibility.
The designer sculpts jewelry pieces that dance on the skin, exploring the concepts of public and private, as well as the relationship with the body and the sensations the jewelry provides, aiming to boost self-confidence and a connection to sensuality.
The designer sculpts jewelry pieces that dance on the skin, exploring the concepts of public and private, as well as the relationship with the body and the sensations the jewelry provides, aiming to boost self-confidence and a connection to sensuality.
Joanne's collections stand out with customizable sets tailored for a unique experience. Pieces, designed directly on the body to follow its lines and curves, transform according to desires, occasions, or moods. A set includes multiple pieces that can be worn in different ways, with jewelry traveling across the body – for instance, a necklace becomes a body piece, a ring becomes an ear cuff – creating versatile and eco-friendly jewelry, allowing transformation without the need to purchase new pieces.
Her handmade creations, crafted in recycled silver, vermeil, and gold, are adorned with carefully selected precious and semi-precious stones and freshwater pearls, either chosen by the designer or provided by clients, adding sentimental and sustainable value.
Joanne offers the realization of your dream piece, merging the worlds of jewelry, lingerie, and clothing. Each piece is designed to accompany and enhance every moment of your life.
